Hi, I'm Zidong, an entrepreneur and product designer dedicated to crafting engaging experiences across diverse design disciplines.
My background spans urban design, human-computer interaction, and creative technology, the result of a continuous exploration across interdisciplinary boundaries in the past 10 years. I see design as a way of thinking that involves understanding needs and iterating solutions. That's why design shouldn't be confined to fixed paradigms or approaches — it should adapt flexibly as problems evolve. Good design is any design that gets the job done in a proper way.
As the partner and product design director of XINGSHI (幸识) App, an innovative social platform for Gen Z with about 10 million users, I have focused on creating joyful experiences that resonate with the new generation, leading to significant growth in user engagement. XINGSHI has secured several million dollars in funding from renowned institutions, and has been ranked in the TOP 10 of the iOS App Store's social category and the TOP 3 in Xiaomi's overall category in 2021.
Hi，我是紫东，一名创业者和产品设计师。我拥有城市设计、人机交互设计和创意技术的背景，这源于我在不同学科间的持续探索和实践。我将设计视为一种理解需求和迭代方案的思维方式，因此，它应该随着问题领域的变化而灵活调整，而非局限于某些固定的范式。能合理解决问题的设计就是好设计。
我目前担任幸识APP（拥有接近1000万总用户的00后社交平台）的合伙人兼产品设计总监，专注于为00后用户创造独特愉悦的体验，为产品带来持续增长。幸识曾获多家知名机构数百万美元的融资，并登上过苹果App Store社交榜前10、小米应用商店总榜前3。
WORK
Secured multi-million USD funding from ZhenFund, Miracle Plus, among others. ｜曾获真格、奇绩创坛等知名机构数百万美元融资
Partner & Product Design Director ｜合伙人 & 产品设计总监
Design Consulting Intern｜设计咨询 (实习)
User Experience Design Intern & Full-time Offer Extended｜体验设计师 (实习，获全职offer)
Research Assistant｜研究助理
EDUCATION
Master in Design Studies｜设计研究硕士
Cross Registered at MIT｜MIT交叉课程
Bachelor of Urban and Rural Planning (BEng), College of Urban and Environmental Sciences｜城乡规划工学学士，城市与环境学院
Bachelor of Economics (BEcon, Double Major), National School of Development｜经济学学士 (双学位)，国家发展研究院
Outstanding Graduate of 2019｜2019年度优秀毕业生
Concertmaster of PKU Symphony Orchestra｜北京大学交响乐团首席
Exchange Student
Exchange Student